Spotlight Marketing Program
Marketing Your Home
In today’s competitive real estate market, the key to success is differentiation – doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of outstanding real estate service.
I am proud to deliver exceptional property marketing that is designed to attract attention, showcase your property’s distinctive qualities and help your home sell quickly and for the best price.
Print Marketing
Our comprehensive plan includes professionally printed mailers, full-color property brochures and so much more. From concept to completion, your property will be uniquely cared for and expertly marketed.
Digital Marketing
Virtual marketing, the most strategic means of targeting buyers in this environment, gets results quickly and broadens our reach.
Unique Strategy
Our exclusive property spotlight marketing plan offers results that other brokerages simply can’t match – helping you net more on the sale of your house*.
*Properties that utilized the Coldwell Banker Realty property spotlight marketing plan had a higher average sales price than those properties that did not leverage the plan. Based on plan usage data reported Jan. 1, 2023 through Dec. 31, 2023. Results are not guaranteed.
RealVitalize® Program
With no fees or interest, you can get your home show-ready without incurring any upfront costs*. Upgrade effortlessly with the RealVitalize program!
Services Available:
- Staging
- Cleaning
- Kitchen & Bathroom Upgrades
- Handyman Services
- Curb Appeal Enhancements
- Electrical Upgrades
- Carpentry
- Drywall & Insulation
- Landscaping
- Painting
- Plumbing
- Junk Hauling
- Much more
*Seller must pay for work upon earlier of closing, listing no longer being in effect, or 12 months after completion of first job. If settlement proceeds are insufficient to cover the RealVitalize project costs, seller must pay the balance within 15 days after closing. **Based on program data from January 1, 2023 to December 31, 2023 (“Program Data Period”). Commission rates, listing cancellation rates, sales price percentage and percentage of agents that preeport they won the listing with the RealVitalize® Program (collectively, the “Metrics”) were measured during the Program Data Period. To calculate the results, the Metrics of the total Eligible Listings in RealVitalize-available markets were compared with those listings that participated in the RealVitalize program. “Eligible Listings” means residential property listings and excludes some commercial, vacant land, and new construction. This was not a controlled study; correlation does not equal causation. Results not guaranteed and past performance does not guarantee future results. The RealVitalize program cannot be used to prospect for new listings in New Jersey.
Exclusive Look
This marketing platform allows me to view listings within the Coldwell Banker® network in three ways: CB Exclusives, Sneak Peeks and Wants & Needs.
CB Exclusives
Enables me to explore listings within our brokerage for a specific period of time, before they even hit the Multiple Listing Service (MLS) or are marketed to anyone outside of my brokerage’s agents and our clients.
Sneak Peeks
Allows me to view the listings with participating Coldwell Banker agents across the country for one business day before the listing is submitted to the MLS and publicly marketed, allowing advanced marketing to a powerful network of agents that are actively seeking new listings.
Wants & Needs
Allows me to promote your wants and needs via a daily or weekly digest within our national network of participating agents across the country, bringing more potential matches to your attention quickly.
CB Exclusives
When you work with me, I will tailor a marketing strategy to fit your unique needs with CB Exclusives. It supports a strategic, customized approach to listing exposure — whether through limited visibility or broad dissemination via the MLS — allowing me to tailor your strategy to suit your goals and timing. Offering more options for how your home is promoted, allows me to tailor marketing strategies that suit your needs.
- Early planning in the listing process, fostering stronger alignment and strategic planning.
- The opportunity to share buyer needs and Sneak Peek listings across the broader Anywhere ecosystem to increase exposure and match opportunities more effectively.
- Sharing options to fine-tune your listings and make sure its ready before posting to the MLS.
The data relating to the real estate for sale on this website comes in part from the Internet Data Exchange Program of NJMLS. Real estate listings held by brokerage firms other than Coldwell Banker Realty are marked with the Internet Data Exchange logo and information about them includes the name of the listing brokers. Some properties listed with the participating brokers do not appear on this website at the request of the seller. Listings of brokers that do not participate in Internet Data Exchange do not appear on this website. All information deemed reliable but not guaranteed. Source: New Jersey Multiple Listing Service, Inc (c) 2025 New Jersey Multiple Listing Service, Inc. All rights reserved.
© 2025 Coldwell Banker Real Estate LLC
